0000036949 00000 n A good rule of thumb for promotional videos (targeting the ‘awareness’ or’ interest’ phases of the sales cycle) is between one and two minutes in length. (A lot, as it turns out) … but who wants to pay for ‘planning’? Weather – Are you shooting outdoors? But as online attention spans continue to shrink, ‘shorter’ should definitely be the target. 0000014054 00000 n The more narrow the focus, the greater chance of success because you can deliver a message that you know your audience cares about. To raise awareness about your new product? 0000004824 00000 n 0000014638 00000 n If you are unfamiliar with video production costs check out our video production cost calculator – it will give you an idea as to what different quality levels of video production cost, then…, Find a video similar to what you are considering and ask potential video production companies “What would a video like this cost to make?”. This becomes much more important in large organizations. 0000021746 00000 n Kind in mind, we’re still not getting ‘creative’ yet…. With so many moving parts, it’s easy to lose track of something vital. �e�J Knowing the answer to this question will help you determine answers to the next steps in the production process. What happens if it rains/snows/hurricanes? Get started with producing your next video using this free video production checklist! Do you use voice-over to support what is being shown? A video planning checklist is the only way to ensure the success of your next video project. Read this checklist to prepare everything you need for filming. Kind in mind, we’re still not getting ‘creative’ yet… By ‘message’ I mean … About these filmmaking templates This database of free film production templates and filmmaking documents are dedicated to making sense of the various, oftentimes confusing, facets of the filmmaking process. PDF. It can be a lengthy process and it basically consists of writing, shooting, and editing. Film Production Checklist. 0 s�J� endstream endobj 56 0 obj <> endobj 57 0 obj <>stream The Ultimate Pre Production Checklist for Film & Video [FREE Checklist] By StudioBinder on April 1, 2019. So useful and informative tips. 0000001327 00000 n Video Pre-Production Checklist Script – A script is a crucial first step to help you clarify and stay on point, as well as secure compliance pre-approval. What do you have as back-up if something goes wrong? Tip #7: Chicago Video Production Checklist. At the end of this blog, you can download a simplified video post-production checklist to help keep your project on track. This post was created to provide the reader with a tool for planning a video production as well as to give the reader an appreciation for the many elements and tasks associated with the creation of a marketing video. Camera, Audio, Lights, Director, Production Assistants, Grip for special equipment, Teleprompter operator? 0000000956 00000 n 1. One of the best places to start this process is to consider where your customer is on the custom buying cycle. What’s the ‘big idea’ behind that will get people to actually watch your video. [���1��2T*�ocA�y!��9�]uy���i�ǣQ+G�0�Dŏ��Dz�a�A�.7�dQޏWJ?8Y^�%(;n ̜sɧX~aV�I��7Ԕ��ڝ��k��3�Ã5\�炠�d"k� ؟��׸`���#�n&a�E>�+�Q|�ʠ;���*�7HvT�KX���U������?���#��������ݡ�^ݣ+!��:��:jh^VN Fb#Mn��\�J�t��})f����>�n`����M���p�&����L���9,�����l���s�����> ��㰄�qh�ڧ�-g�|ʥH`��V�����V81�֪�^��F5 q��-�>� ڞ��5l�bpQ�rS�z���¸d(�e��RJ!��.�>�0j�/�:� Use the following tools and tips to improve your organization’s video storytelling. D id you finally get the green light? It’s very important that you choose the right type of video to achieve your business goals. For this, a ‘storyboard’ is created to outline the various sections of your video. The kind of gadgets really matter as well. Make sure you have a defined goal. The Ultimate Pre-Production Checklist for Your Videos Are you working on a company video? When should they arrive? The first thing you need to create a video is a way to record it. With the help of a shot list, you … Video production can be viewed as a stressful or laborious task, but with a little preparation and some help from your local video producer (e.g. “A video planning checklist is the best way to think through your project before you start.”. necessary? What does your audience care about and how does your product or service relate to those concerns? To motivate your customers to buy your product? (The answer here is almost always ‘yes’….) Sample Video Production Checklist Template Dominica Alexeeva November 24, 2020 Checklist Creating and creating a fantastic video asks a great deal of preparation, Preparation is the secret to a fantastic video along with fulfilling your financial plan. Knowing  the demographic and psycho-graphic makeup of your target audience is important? Video Production Cost – 35 Factors with costs explained. o��]wl��۟�S�B,\����wV4�a�{S�>�y�h�9�-a�c;V c�����O �)DJ��!���������å�e��w���Ø�$ &7���`y����ę���YZ�pn��a�4�b�����9���[C�,��9L�lC�ce��3�ޘ��8-=f��`�ﴜd.N��H,e\��2�n}n��_�Z�D��+�2�)��b�³͠�A� Marketing is the process of communicating the unique value of your product or service to a specific audience. What’s on screen: Where is the action taking place and who or what is in each scene? 0000029839 00000 n If you have an existing product, it’s always good to touch base with existing clients to find out if you truly understand why they purchase your product. The storyboard takes your concept or idea and considers any or all of the following: This is the step where you determine the style, the flow, the length (more on this step below) and the structure of your video. 0000002440 00000 n What’s the point … H�Z�n����?�6�� � ��c endstream endobj 62 0 obj <>stream Do you use music or sound effects to set a tone or maintain a pace. The best way to frame a message is in the form of addressing a specific customer pain-point or problem. Checklist of Video Production Gear. The size and scope of your video project will determine how many meetings and how many people are involved in the video production process. Video colour & contrast. While promotion and distribution are outside the scope of this post, it’s still important to understand where, how and why people will watch your video. Also, determine if the script will be read entirely by interview subjects or if a … In fact, some projects (i.e., recording an expert talking-head for training purposes) can be quite straightforward and only require a few of these steps. If you can’t articulate a clear business objective then you’re wasting time and money. Or are you trying to sell to your best audience – existing customers? Talent or Presenters – Who is on on camera? What type of video is best to achieve my business goals? It breaks down the video into three key components: 1. By ‘message’ I mean what are the three to five key ideas that you need to communicate to your audience? Streamline video or photo projects with these production templates and documents. Every business video ever made, has, prior to release, been sent to at least one colleague accompanied by the question ‘What do you think of this video?’ Why wouldn’t you give the storyboard the same due diligence? It is blocking the text with no way of disabling it. How can you determine a budget before you’ve come up with the idea?” Or conversely, why would you even bother considering ideas outside of the context of a budget? Unless you are Google or the Catholic Church {merger rumours are unfounded} you likely have a very narrowly defined audience who might benefit from your product or service. 0000030106 00000 n Who needs to be involved in the approval process of your video? 0000022141 00000 n On larger projects the treatment is usually a one page summary of your idea which outlines the style of the video and the devices used to communicate your key messages. A storyboard is also a tremendously valuable tool for accountability. The most important step on the video pre production checklist is choosing a professional video production company. The changing face of the corporate video production industry. What do you want to happen when people finish watching your video? No matter how good your camera’s stabilization is, you need a tripod. Shorter is better, but shorter is also harder. Are you promoting a product or service, are you promoting your company or are you trying to help your potential customers understand a vexing problem that you know they experience? Rise and Grind: Video Production Checklist Inkosi December 30, 2020 No Comments 2 views 0 likes Man hands holding movie clapper.Film director concept.camera show viewfinder image catch motion in interview or broadcast wedding ceremony, catch feeling, stopped motion in best memorial day concept. Marketing Videos – 32 Types That Every Business Should Consider. If the video production company you are talking to doesn’t ask this question then you may want to consider a second opinion. A broadcast audience is very different than an audience on a professional business portal and different again from someone viewing your video on a mobile device. | A Nikole For Your Thoughts.. Video Pre-Production Planning Check-list – 11 Steps to a Successful Project | Hold On To That Slinky Thing, Simple Video Pre-Production Checklist | Hitchhiker's Guide to Video, Corporate Video 101: The Ultimate Guide to Creating Brand Video - The Shutterstock Blog, The First Step in Videomaking | Everyday Video, TME PROJECT – REFLECTION 14 – Holly's Music Education Blog, Getting Started With Video Production Pricing — VideoRemix, Audio & Visual: Module 3- Visual Composition: Pre-Production – the goth historian, ICM508 Module 3 – Visual Design I – Emily Daigle, Module 3: Visual Composition I – Visual Montage (Pre-Production) – Breanna's Design Blog, Module 3: Visual Composition 1-Visual Montage (pre-production) – Kelcey Nicole, ICM508 Module 3: Visual Montage (Pre-Production) – Adam Rivers: Diversifying Yourself As An Asset, Module #3: Visual Composition I – Visual Montage (Pre-Production), Pre-Production Tips from the Pros – Media Dino, Module Three: Visual Composition 1- Montage Preproduction – Designer Insight, How to Create an Effective Video Production Brief. H��W[p[G�ݣ�/�e[��Z��r"'���vl'qUDz�(4���sŒcJܤIZ�PhC��`�=P���3+� f�O�#O��3-í$��ϑ��� �������_v�#]��R���י����d��g�w^�"�!߄���-��o0�=w��Ź��3��c��_*K��� ƌH#KPx||�}i�����G���_X(~��o�al���i�,�^����/��ogïb�=����K�}����.�D��ϚDEX��=�ϰA��W�u� [�)سs,���Bk�������(ޣ�ٓ>��7̆�)~����Z�w�����G���Z/���x��_��3�bǭ�-e~����U`�cj��,��qK�D�M��-,�gc�b�b�>��83�lJqCIg1��!KR}PP���+;y��[ȩ@Ί+-aϞ��z. If your product is new then you’ll have to perform some type of research to ensure that a market exists. In our most recent “Video Like A Boss” installments, we established our foundation: structuring videos using the TWIN strategy and breaking down the basics of being on camera.Now, we’ll take a step back and delve into providing you with the best video production equipment checklist you’ll need to shoot quick, easy, and high-quality leadership videos. When you are planning to shoot a video, pre-production is important before you pick up the camera and start shooting. Here we go. 0000004658 00000 n A ‘treatment’ is a summary of how you realize that idea. Are as short as possible while containing all the necessary information. Production of your corporate video is an important process. It could save you from a world of pain and money. Do you have an alternate shoot date? The ‘concept’ or ‘idea’ can be as simple as ‘let’s move the CEO out from behind his big desk and show him actually talking to customers’ or it can be as complex or grand as your imagination and budget allow. What is each person’s involvement and do they have ideas or biases that should be communicated upfront? Equipment – What type and how many cameras do you need? LENS: A camera is nothing without a lens. It’s the most potent element that makes the imagery rich … So… back to earth, the vast majority of marketing video production concepts are driven by both practical and creative imperatives. 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